Hilary Duff did a PSA about using the word "gay" as a derogatory term:
There are some obvious issues with the PSA, aside from its good intentions. There is the insult on the end about the girl wearing the skirt as a top being akin to being called gay. It was catty and uncalled for. And as much as I appreciate what Hilary Duff is attempting to do here, I much prefer this Think B4 You Speak ad:
I think this one makes the right decisions about how to approach the situation.
What I don't like about the Hilary Duff ad is that not just that it shows girls in a stereotypical setting, Girls do shop; but the catty nature of Duff's reply and actively engaging in that particular mean girl behavior goes farther to reinforce one negative portrayal of a group while defending another group. I love the second one because it places the entire analogy on who these people are and how demeaning and hurtful it is to take one aspect of a person -their sexual orientation or their name- and make it an insult. It removes any indication that the insult is based on something the person has done but something the person is, and how wrong that is.